The Joy of (Somebody Else’s) Failure

On December 1, 2017, Los Angeles welcomed an exhibit taken from the collection of the Museum of Failure in Helsingborg, Sweden. The exhibit showcases examples of innovations that didn’t just flop, but have become classic examples of “what were they thinking?” This is especially true when the fiasco is dreamed up, manufactured, and taken to market by an established, successful corporation that ought to know better.
Now, most of these products you’ve probably never heard of, which is exactly what the companies that made them have been praying for. But like that old high school acquaintance who reminds everyone at the classroom reunion of the day you streaked across the football field during half time, the curators of the Museum of Failure are not going to let those really bad ideas die.
You may recall the Olestra disaster, Procter & Gamble’s calorie-and-fat-free substitute for potato chips that gave consumers who ate it

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